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Privacy policy

Data protection

1) Information about the collection of personal data and contact details of the person responsible

1.1 We are pleased that you are visiting our website and thank you for your interestIn the following we will inform you about the handling of your personal data when using our websitePersonal data are all data with which you can be personally identified.

1.2 The person responsible for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Alphabrothers OHG, Hauptstraße 78, 79336 Herbolzheim, Germany, Tel .:017636359331, E-Mail:service@alphabrothers.deThe person responsible for processing personal data is the natural or legal person who, alone or jointly with others, decides on the purposes and means of processing personal data.

1.3 This website uses for security reasons and to protect the transmission of personal data and other confidential content (e.g.Orders or inquiries to the person responsible) an SSL orTLS encryptionYou can recognize an encrypted connection by the character string"https://"and the lock symbol in your browser line.

2) Data collection when you visit our website

When using our website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to our server (so-called"Server log files")When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:

  • Our visited website
  • Date and time at the time of access
  • Amount of data sent in bytes
  • Source/reference from which you came to the page
  • Browser used
  • Operating system used
  • IP address used (if applicable:in anonymous form)

The processing takes place in accordance with Art6 para1 litf GDPR based on our legitimate interest in improving the stability and functionality of our websiteThe data will not be passed on or used in any other wayHowever, we reserve the right to check the server log files retrospectively if there are concrete indications of illegal use.

3) hosting

Hosted by Shopify
We use the shop system of the service provider Shopify International Limited, Victoria Buildings, 2Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”), for the purpose of hosting and displaying the online shop on the basis of processing on our behalfAll data collected on our website is processed on Shopify's serversAs part of the aforementioned Shopify services, data can also be processed in the context of further processing on behalf of Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Incor Shopify (USA) Incbe transmittedIn the event that data is transmitted to Shopify IncIn Canada, an adequacy decision by the European Commission guarantees the appropriate level of data protectionFurther information on data protection from Shopify can be found on the following website:https://www.shopify.de/legal/datenschutz
Further processing on servers other than those mentioned above by Shopify only takes place within the framework communicated below.

4) cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pagesThese are small text files that are stored on your deviceSome of the cookies we use are deleted after the end of the browser session, i.e. after you close your browser (so-calledSession cookies)Other cookies remain on your device and enable your browser to be recognized the next time you visit (so-calledpersistent cookies)If cookies are set, they collect and process certain user information such as browser and location data as well as IP address values on an individual basisPersistent cookies are automatically deleted after a specified period, which can vary depending on the cookieThe duration of the respective cookie storage can be found in the overview of the cookie settings of your web browser.

In some cases, cookies are used to simplify the ordering process by saving settings (e.g.Remembering the contents of a virtual shopping cart for a later visit to the website)If personal data is also processed by individual cookies we use, processing is carried out in accordance with Art6 para1 litb GDPR either for the execution of the contract, according to Art6 para1 lita GDPR in the case of consent given or in accordance with Art6 para1 litf GDPR to safeguard our legitimate interests in the best possible functionality of the website and a customer-friendly and effective design of the page visit.

Please note that you can set your browser so that you are informed about the setting of cookies and can decide individually whether to accept them or to exclude the acceptance of cookies for certain cases or in generalEach browser differs in the way it manages cookie settingsThis is described in the help menu of every browser, which explains how you can change your cookie settingsYou can find these for the respective browser under the following links:

Internet Explorer:https://support.microsoft.com/de-de/help/17442/windows-internet-explorer-delete-manage-cookies
Firefox:https://support.mozilla.org/de/kb/cookies-erlauben-und-ablehnen
Chrome:https://support.google.com/chrome/answer/95647?hl=de&hlrm=en
Safari:https://support.apple.com/de-de/guide/safari/sfri11471/mac
Opera:https://help.opera.com/de/latest/web-preferences/#cookies

Please note that if you do not accept cookies, the functionality of our website may be restricted.

5) contact

When you contact us (e.g.via contact form or email) personal data is collectedWhich data is collected in the case of a contact form can be seen from the respective contact formThese data are used exclusively for the purpose of answering your requeststored and used for contacting us and the associated technical administrationThe legal basis for processing this data is our legitimate interest in answering your request in accordance with Art6 para1 litf GDPRIf your contact is aimed at the conclusion of a contract, the additional legal basis for the processing is Art6 para1 litb GDPRYour data will be deleted after your request has been processedThis is the case if it can be inferred from the circumstances that the matter in question has been finally clarified and provided that there are no statutory retention requirements.

6) Data processing when opening a customer account and for contract processing

According to Art6 para1 litb GDPR, personal data will continue to be collected and processed if you provide them to us for the execution of a contract or when opening a customer accountWhich data is collected can be seen from the respective input formsA deletion of your customer account is possible at any time and can be done by sending a message to the aboveAddress of the person responsibleWe save and use the data you provide to process the contractAfter the contract has been fully processed or your customer account has been deleted, your data will be blocked with due regard to tax and commercial retention periods and deleted after these periods have expired, unless you have expressly consented to further use of your data or we reserve the right to further use of your data as permitted by law has been.

7) Comment function

As part of the comment function on this website, in addition to your comment, information about the time the comment was created and the name of the commentator you have chosen will be saved and published on this websiteYour IP address is also recorded and savedThe IP address is stored for security reasons and in the event that the person concerned violates the rights of third parties or posts illegal content by submitting a commentWe need your e-mail address in order to contact you if a third party should object to your published content as unlawfulThe legal basis for storing your data is Art6 para1 litb and f GDPRWe reserve the right to delete comments if third parties complain that they are illegal.

8) Use of customer data for direct mail

8.1 Registration for our e-mail newsletter

If you register for our e-mail newsletter, we will regularly send you information about our offersThe only mandatory information for sending the newsletter is your email addressThe provision of further data is voluntary and is used in order to be able to address you personallyWe use the so-calledDouble opt-in procedureThis means that we will only send you an email newsletter if you have expressly confirmed to us that you consent to receiving the newsletterWe will then send you a confirmation email asking you to click on a link to confirm that you want to receive the newsletter in the future.

By activating the confirmation link, you give us your consent for the use of your personal data in accordance with Art6 para1 lita GDPRWhen you register for the newsletter, we save your IP address entered by the Internet Service Provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later point in timeThe data collected by us when registering for the newsletter are used exclusively for the purpose of advertising via the newsletterYou can unsubscribe from the newsletter at any time using the link provided in the newsletter or by sending a message to the person responsible mentioned aboveAfter you have unsubscribed, your email address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use data beyond this, which is permitted by law and about which we will inform you in this declaration.

8.2 Sending newsletters via Klaviyo

Our e-mail newsletters are sent via the technical service provider »Klaviyo«, 225 Franklin St, Boston, MA 02110, USA (http://www.klaviyo.com/), to whom we pass on the data you provided when you registered for the newsletterThis transfer takes place in accordance with Art6 para1 litf GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter systemPlease note that your data is usually transferred to a Klaviyo server in the USA and stored there.

Klaviyo uses this information to send the newsletters on our behalfKlaviyo does not use the data of our newsletter recipients to write to them itself or to pass them on to third parties.
To protect your data in the USA, we have a data processing contract with Klaviyo ("Data Processing Agreement") in which Klaviyo undertakes to protect the data of our users, to process it on our behalf in accordance with its data protection regulations and, in particular, not to third parties to pass on.

You can view Klaviyo's privacy policy here:https://www.klaviyo.com/privacy

8.3 Sending newsletters via Shopify email

Our e-mail newsletters are sent via Shopify Email, a service provided by Shopify International Limited, Victoria Buildings, 2Floor, 1-2 Haddington Road, Dublin 4, D04 XN32, Ireland (“Shopify”), to whom we pass on the data you provided when you registered for the newsletterThis transfer takes place in accordance with Art6 para1 litf GDPR and serves our legitimate interest in using an effective, secure and user-friendly newsletter systemThe data you have entered for the purpose of receiving the newsletter (e.g.E-mail address) are generally stored on Shopify's servers in the EU.
As part of the aforementioned Shopify services, data can also be processed in the context of further processing on behalf of Shopify Inc., 150 Elgin St, Ottawa, ON K2P 1L4, Canada, Shopify Data Processing (USA) Inc., Shopify Payments (USA) Incor Shopify (USA) Incbe transmittedIn the event that data is transmitted to Shopify IncIn Canada, an adequacy decision by the European Commission guarantees the appropriate level of data protection.

Shopify uses this information to send and statistically evaluate the newsletters on our behalfThe e-mails sent can be used for analysisWeb beacons orContain tracking pixels that represent single-pixel image files that are stored on our websiteIn this way it can be determined whether a newsletter message has been opened and which links, if applicable, arewere clickedIn addition, technical information is recorded (e.g.Time of access, IP address, browser type and operating system)The data is collected exclusively in pseudonymised form and is not linked to your other personal data; direct personal reference is excludedThis data is used exclusively for the statistical analysis of newsletter campaignsThe results of these analyzes can be used to better adapt future newsletters to the interests of the recipientsIf you want to object to the data analysis for statistical evaluation purposes, you must unsubscribe from the newsletter.

Furthermore, Shopify can use this data in accordance with Art6 para1 litf GDPR itself due to its own legitimate interest in the needs-based design and optimization of the service as well as for market research purposes, for example to determine from which countries the recipients comeHowever, Shopify does not use the data of our newsletter recipients to write to them itself or to pass the data on to third parties.

We have concluded an order processing agreement with Shopify, with which we oblige Shopify to protect our customers' data and not to pass them on to third parties.

You can view Shopify's privacy policy here:https://www.shopify.de/legal/datenschutz

9) Data processing for order processing

9.1 To process your order, we work together with the following service provider (s) who support us in whole or in part in the execution of concluded contractsCertain personal data is transmitted to these service providers in accordance with the following information.

The personal data collected by us will be passed on to the transport company commissioned with the delivery as part of the contract processing, as far as this is necessary for the delivery of the goodsWe will pass on your payment data to the commissioned credit institution as part of the payment processing, if this is necessary for the payment processingIf payment service providers are used, we will explicitly inform you about this belowThe legal basis for the transfer of data is Art6 para1 litb GDPR.

9.2 In order to fulfill our contractual obligations towards our customers, we work together with external shipping partnersWe give your name and your delivery address and, if necessary for the delivery, your telephone number, exclusively for the purpose of the delivery of goods Art6 para1 litb GDPR to a shipping partner selected by us.

9.3 Transfer of personal data to shipping service providers

- German postal service
If the goods are delivered by Deutsche Post (Deutsche Post AG, Charles-de-Gaulle-Straße 20, 53113 Bonn), we will give your email address in accordance with Art6 para1 lita GDPR before delivery of the goods for the purpose of agreeing a delivery date orfor the delivery notification to Deutsche Post, provided that you have given your express consent for this in the ordering processOtherwise, for the purpose of delivery in accordance with Art6 para1 litb GDPR only forwards the name of the recipient and the delivery address to Deutsche PostThe transfer only takes place if this is necessary for the delivery of the goodsIn this case, prior coordination of the delivery date with Deutsche Post orthe delivery notification is not possible.
The consent can be revoked at any time with effect for the future vis-à-vis the person in charge named above or vis-à-vis Deutsche Post.
- DHL
If the goods are delivered by the transport service provider DHL (DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn), we will give your email address in accordance with Art6 para1 lita GDPR before delivery of the goods for the purpose of agreeing a delivery date orfor the delivery notification to DHL, provided that you have given your express consent for this in the ordering processOtherwise, for the purpose of delivery in accordance with Art6 para1 litb GDPR only forwards the name of the recipient and the delivery address to DHLThe transfer only takes place if this is necessary for the delivery of the goodsIn this case, a prior agreement of the delivery date with DHL orthe delivery notification is not possible.
The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the transport service provider DHL.
- DPD
If the goods are delivered by the transport service provider DPD (DPD Deutschland GmbH, Wailandtstraße 1, 63741 Aschaffenburg), we will give your email address and telephone number before the goods are delivered in accordance with Art6 para1 lita GDPR for the purpose of coordinating a delivery date orfor the delivery notification to DPD, provided that you have given your express consent in the ordering processOtherwise, for the purpose of delivery in accordance with Art6 para1 litb GDPR only forwards the name of the recipient and the delivery address to DPDThe transfer only takes place if this is necessary for the delivery of the goodsIn this case, a prior agreement of the delivery date with DPD orthe delivery notification is not possible.
The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the transport service provider DPD.
- GLS
If the goods are delivered by the transport service provider GLS (General Logistics Systems Germany GmbH & CoOHG, GLS Germany-Straße 1 - 7, 36286 Neuenstein), we will give your email address in accordance with Art6 para1 lita GDPR before delivery of the goods for the purpose of agreeing a delivery date orfor the delivery notification to GLS, provided that you have given your express consent for this in the ordering process6 para1 litb GDPR only forward the name of the recipient and the delivery address to GLSThe transfer only takes place if this is necessary for the delivery of the goodsIn this case, prior coordination of the delivery date with GLS orit is not possible to transmit status information of the shipment delivery.
The consent can be revoked at any time with effect for the future vis-à-vis the person responsible or vis-à-vis the transport service provider GLS.
- Hermes
If the goods are delivered by the transport service provider Hermes (Hermes Logistik Gruppe Deutschland GmbH, Essener Straße 89, 22419 Hamburg), we will give your email address before the goods are delivered in accordance with Art6 para1 lita GDPR for the purpose of coordinating a delivery date orfor the delivery notification to Hermes, provided that you have given your express consent for this in the ordering processOtherwise, for the purpose of delivery in accordance with Art6 para1 litb GDPR only forward the name of the recipient and the delivery address to HermesThe transfer only takes place if this is necessary for the delivery of the goodsIn this case, a prior agreement of the delivery date with Hermes orit is not possible to transmit status information of the shipment delivery.
The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the transport service provider Hermes.
- Austrian post
If the delivery of the goods is carried out by the transport service provider Österreichische Post (Österreichische Post Aktiengesellschaft, Rochusplatz 1, 1030 Vienna, Austria), we will give your email address before delivery of the goods in accordance with Art6 para1 lita GDPR for the purpose of coordinating a delivery date orto the Austrian Post to announce the delivery, provided that you have given your express consent for this in the ordering processOtherwise, for the purpose of delivery in accordance with Art6 para1 litb GDPR, only the name of the recipient and the delivery address are passed on to Austrian PostThe transfer only takes place if this is necessary for the delivery of the goodsIn this case, a prior agreement of the delivery date with the Austrian Post orit is not possible to transmit status information of the shipment delivery.
The consent can be revoked at any time with effect for the future vis-à-vis the person responsible or the transport service provider Österreichische Post.
- Post CH
If the goods are delivered by the transport service provider Post CH (Schweizerische PostAG, Switzerland, Wankdorfallee 4, 3030 Bern), we will give your email address before the goods are delivered for the purpose of agreeing a delivery datefor the delivery notification to Post CH, provided that you have given your express consent for this in the ordering process. Otherwise, we will only pass on the name of the recipient and the delivery address to Post CH for the purpose of deliveryThe transfer only takes place if this is necessary for the delivery of the goodsIn this case, prior coordination of the delivery date with Swiss Post orit is not possible to transmit status information of the shipment delivery.
The consent can be revoked at any time with effect for the future vis-à-vis the responsible person named above or vis-à-vis the transport service provider Post CH.

9.4 Use of payment service providers (payment services)

- Amazon Pay
If the payment method"Amazon Pay"is selected, the payment will be processed by the payment service provider Amazon Payments Europe sca, 38 avenue JFKennedy, L-1855 Luxembourg (hereinafter:"Amazon Payments"), to whom we will send the information you provided during the ordering process along with the information about your order in accordance with Art6 para1 litb GDPRYour data is passed on exclusively for the purpose of processing payments with the payment service provider Amazon Payments and only insofar as it is necessary for thisYou can find more information about the data protection provisions of Amazon Payments at the following Internet address:https://pay.amazon.com/de/help/201751600
- Apple Pay
If you choose the"Apple Pay"payment method from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed using the"Apple Pay"function of your device operated with iOS, watchOS or macOS by debiting a payment card stored with"Apple Pay"Apple Pay uses security features built into your device hardware and software to protect your transactionsTo approve a payment, it is necessary to enter a code that you previously specified and to verify it using the “Face ID” or “Touch ID” function of your device.
For the purpose of payment processing, the information you provided during the ordering process, along with the information about your order, will be passed on to Apple in encrypted formApple then encrypts this data again with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to carry out the paymentThe encryption ensures that only the website from which the purchase was made can access the payment detailsAfter the payment has been made, Apple will send your device account number and a transaction-specific, dynamic security code to the original website to confirm that the payment has been successful.
If personal data is processed in the described transmissions, the processing takes place exclusively for the purpose of payment processing in accordance with Art6 para1 litb GDPR.
Apple keeps anonymized transaction information, including the approximate purchase amount, approximate date and time, and whether the transaction was successfully completedThe anonymization completely rules out personal referencesApple uses the anonymized data to improve"Apple Pay"and other Apple products and services.
When you use Apple Pay on the iPhone or Apple Watch to complete a purchase made through Safari on the Mac, the Mac and the authorization device communicate over an encrypted channel on the Apple serversApple does not process or store any of this information in a format that can be used to identify you personallyYou can turn off the ability to use Apple Pay on your Mac in your iPhone's settingsGo to Wallet & Apple Pay and turn off Allow Payments on Mac.
Further information on data protection with Apple Pay can be found at the following Internet address:https://support.apple.com/de-de/HT203027
- Google Pay
If you opt for the payment method"Google Pay"from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), the payment will be processed via the"Google Pay"application of yours with at least Android 4.4 ("KitKat") operated mobile device with an NFC function by debiting a payment card stored with Google Pay or a payment system verified there (egPayPal)To release a payment via Google Pay in the amount of more than € 25, you must first unlock your mobile device using the verification measure set up in each case (such as face recognition, password, fingerprint or sample).
For the purpose of payment processing, the information you provided during the ordering process, along with information about your order, will be passed on to GoogleGoogle then transmits your payment information stored in Google Pay in the form of a unique transaction number to the original website, with which a successful payment is verifiedThis transaction number does not contain any information about the real payment data of your means of payment stored with Google Pay, but is created and transmitted as a one-time valid numeric tokenFor all transactions via Google Pay, Google only acts as an intermediary for processing the payment processThe transaction is carried out exclusively in the relationship between the user and the starting website by debiting the means of payment stored with Google Pay.
If personal data is processed in the described transmissions, the processing takes place exclusively for the purpose of payment processing in accordance with Art6 para1 litb GDPR.
Google reserves the right to collect, store and evaluate certain process-specific information for every transaction made via Google PayThis includes the date, time and amount of the transaction, the location and description of the dealer, a description of the goods or services purchased by the dealer, photos that you have included in the transaction, the name and email address of the seller and buyerof the sender and recipient, the payment method used, your description of the reason for the transaction and, if applicable, the offer associated with the transaction.
According to Google, this processing takes place exclusively in accordance with Art6 (1) litf GDPR on the basis of the legitimate interest in proper billing, the verification of process data and the optimization and maintenance of the functionality of the Google Pay service.
Google also reserves the right to merge the processed data with other information that is collected and stored by Google when other Google services are used.
The terms of use of Google Pay can be found here:
https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de
Further information on data protection with Google Pay can be found at the following Internet address:
https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de
- Klarna
If a Klarna payment service is selected, the payment will be processed by Klarna Bank AB (publ) [https://www.klarna.com/de], Sveavägen 46, 111 34 Stockholm, Sweden (hereinafter"Klarna")In order to enable the processing of the payment, your personal data (first and last name, street, house number, zip code, city, gender, email address, telephone number and IP address) as well as data related to the order are stored (e.g.B.Invoice amount, article, type of delivery) for the purpose of the identity and credit check, provided that you hereby pursuant to Art6 para1 lita DSGVO have expressly consented in the course of the ordering processYou can see here which credit agencies your data can be forwarded to:
https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/credit_rating_agencies
The credit report can contain probability values (so-calledScore values)As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedureThe calculation of the score values includes, but is not limited to, address dataKlarna uses the information received about the statistical probability of a payment default for a balanced decision on the establishment, implementation or termination of the contractual relationship.
You can revoke your consent at any time by sending a message to the person responsible for data processing or to KlarnaHowever, Klarna may remainYou are still entitled to process your personal data if this is necessary for the contractual payment processing.
Your personal details are processed in accordance with the applicable data protection regulations and in accordance with the information in Klarna’s data protection regulations for data subjects based in Germany https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_de/privacy
orfor data subjects based in Austria https://cdn.klarna.com/1.0/shared/content/legal/terms/0/de_at/privacy
treated.
- Paypal
When paying via PayPal, credit card via PayPal, direct debit via PayPal or - if offered -"purchase on account"or"payment in installments"via PayPal, we give your payment data to PayPal (Europe) Sarl as part of the payment processet Cie, SCA, 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter"PayPal")The transfer takes place in accordance with Art6 para1 litb GDPR and only insofar as this is necessary for payment processing.
PayPal reserves the right to carry out a credit check for the payment methods credit card via PayPal, direct debit via PayPal or - if offered -"purchase on account"or"payment in installments"via PayPalFor this purpose, your payment data may be processed in accordance with Art6 para1 litf GDPR passed on to credit agencies on the basis of PayPal's legitimate interest in determining your solvencyPayPal uses the result of the credit check with regard to the statistical probability of default for the purpose of deciding whether to provide the respective payment methodThe credit report can contain probability values (so-calledScore values)As far as score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedureThe calculation of the score values includes, but is not limited to, address dataFor more information on data protection, including the credit agencies used, please refer to PayPal's privacy policy:https://www.paypal.com/de/webapps/mpp/ua/privacy-full
You can object to this processing of your data at any time by sending a message to PayPalHowever, PayPal may remainYou are still entitled to process your personal data if this is necessary for the contractual payment processing.
- Shopify Payments
We use the payment service provider"Shopify Payments", 3rd Floor, Europa House, Harcourt Building, Harcourt Street, Dublin 2If you choose a payment method offered by the payment service provider Shopify Payments, the payment will be processed by the technical service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we communicated your during the ordering process Information as well as information about your order (name, address, account number, bank code, possiblyCredit card number, invoice amount, currency and transaction number) in accordance with Art6 para1 litb GDPRYour data will only be passed on for the purpose of processing payments with Stripe Payments Europe Ltdand only insofar as it is necessary for thisYou can find more information on data protection at Shopify Payments at the following Internet address:https://www.shopify.com/legal/privacy.
Data protection information about Stripe Payments Europe Ltdcan be found here:https://stripe.com/de/privacy
- IMMEDIATELY
If you select the"SOFORT"payment method, payment will be processed by the payment service provider SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany (hereinafter"SOFORT"), to whom we will send the information you provided during the ordering process along with the information about your order in accordance with Art6 para1 litb GDPRSofort GmbH is part of the Klarna Group (Klarna Bank AB (publ), Sveavägen 46, 11134 Stockholm, Sweden)Your data is passed on exclusively for the purpose of processing payments with the payment service provider SOFORT and only insofar as it is necessary for thisYou can find more information about SOFORT's data protection provisions at the following Internet address:https://www.klarna.com/sofort/datenschutz.
- Stripe
If you choose a payment method from the payment service provider Stripe, the payment will be processed by the payment service provider Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland, to whom we will provide the information and information you provided during the ordering process about your order (name, address, account number, bank code, possiblyCredit card number, invoice amount, currency and transaction number) in accordance with Art6 para1 litb GDPRYour data will only be passed on for the purpose of processing payments with the payment service provider Stripe Payments Europe Ltdand only insofar as it is necessary for thisYou can find more information on Stripe's data protection at the URL https://stripe.com/de/privacy#translation.

10) Use of Social Media:Videos

Use of Youtube Videos

This website uses the YouTube embedding function to display and play back videos from the provider “YouTube”, which belongs to Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”).

The extended data protection mode is used here, which, according to the provider, does not start storing user information until the video (s) are played backIf the playback of embedded YouTube videos is started, the provider"YouTube"uses cookies to collect information about user behaviorAccording to information from “Youtube”, these are used, among other things, to record video statistics, improve user-friendliness and prevent abusive practicesIf you are logged in to Google, your data will be assigned directly to your account when you click on a videoIf you do not want the assignment to your profile on YouTube, you must log out before activating the buttonGoogle saves your data (even for users who are not logged in) as usage profiles and evaluates themSuch an evaluation takes place in particular in accordance with Art6 para1 litf GDPR based on Google's legitimate interests in displaying personalized advertising, market research and/or needs-based design of its websiteYou have the right to object to the creation of these user profiles, although you must contact YouTube to exercise this rightWhen using YouTube, personal data may also be transmitted to the servers of Google LLCcome in the US.
Regardless of whether or not the embedded videos are played, a connection to the Google network is established each time this website is accessed, which can trigger further data processing operations beyond our control.

Further information on data protection at"YouTube"can be found in the provider's data protection declaration at:https://www.google.de/intl/de/policies/privacy

As far as legally required, we have your consent to the processing of your data described above in accordance with Art6 para1 lita GDPR obtainedYou can revoke your consent at any time with effect for the futureTo exercise your revocation, deactivate this service in the"Cookie Consent Tool"provided on the website.

11) Online Marketing

Facebook pixel for the creation of custom audiences with extended data comparison (with cookie consent tool)
Within our online offer, the so-called"Facebook pixel"of the social network Facebook used in the mode of the extended data comparison, which is operated by Facebook Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Facebook").
On the basis of his/her express consent, when a user clicks on an advertisement played on Facebook and placed by us, the URL of our linked page is appended by Facebook PixelThis URL parameter is then written into the user's browser via a cookie, which our linked page sets itselfIn addition, this cookie collects specific customer data such as the e-mail address that we collect on our website linked to the Facebook ad for processes such as sales, account registrations or registrations (extended data comparison)The cookie is then read by Facebook Pixel and enables the data, including the specific customer data, to be forwarded to Facebook.
With the help of the Facebook pixel with extended data comparison, Facebook is on the one hand able to identify the visitors of our online offer as a target group for the presentation of advertisements (so-called"Facebook Ads") to be precisely determinedAccordingly, we use the Facebook pixel with extended data comparison in order to only display the Facebook ads placed by us to Facebook users who have also shown an interest in our online offer or who have certain features (e.g.Interests in certain topics or products, which are determined on the basis of the websites visited), which we transmit to Facebook (so-called"Custom Audiences")With the help of the Facebook pixel with extended data comparison, we would also like to ensure that our Facebook ads correspond to the potential interest of the users and are not annoyingIn this way, we can further evaluate the effectiveness of Facebook ads for statistical and market research purposes by tracking whether users were redirected to our website after clicking on a Facebook ad (so-called"Conversion")Compared to the standard version of Facebook Pixel, the extended data comparison function helps us to better measure the effectiveness of our advertising campaigns by recording more assigned conversions.
All transmitted data is stored and processed by Facebook so that a connection to the respective user profile is possible and Facebook can use the data for its own advertising purposes in accordance with the Facebook data usage guidelines (https://www.facebook.com/about/privacy/)The data can enable Facebook and its partners to place advertisements on and outside of Facebook.
These processing operations are only carried out when express consent has been given in accordance with Art6 para1 lita GDPR.
Consent to the use of the Facebook pixel may only be given by users who are older than 16 yearsIf you are younger, please ask your legal guardian for permission.
The information generated by Facebook is usually transmitted to a Facebook server and stored there; it can also be transmitted to the Facebook Inc. servercome in the USYou can revoke your consent at any time with effect for the futureIn order to exercise your revocation, remove the tick next to the setting for the “Facebook Pixel” in the “Cookie Consent Tool” integrated into the website.

12) web analytics services

Lucky Orange

This offer uses the web analysis service of Lucky Orange LLC, 8665 W 96th St, Suite 100Overland Park, Kansas, USA ("Lucky Orange")With the help of Lucky Orange, based on our legitimate interest in the statistical analysis of user behavior for optimization and marketing purposes in accordance with Art6 para1 litf GDPR pseudonymised visitor data collected, evaluated and storedFrom this data, pseudonymised usage profiles can be created and evaluated for the same purposeLucky Orange uses so-calledCookies are small text files that are stored locally in the cache of the visitor's Internet browserThese cookies are used, among other things, to recognize the browser and thus enable a more precise determination of the statistical data.

Lucky Orange will under no circumstances merge your personal data with other data from Lucky Orange. To object to the data collection and creation of pseudonymized user profiles and the setting of cookies for the future, you can use a so-calledDownload the opt-out cookie using the"Do not track me"button:https://privacy.luckyorange.com/

Site visitors who have chosen the opt-out cookie will not receive any further cookies from Lucky OrangeAlternatively, you can generally deactivate the use of cookies on your computer by setting your Internet browser so that cookies can no longer be stored on your computer in the futureCookies that have already been stored are deletedSwitching off all cookies can, however, mean that some functions on our website can no longer be carried out.

You can access Lucky Orange's data protection guidelines at the following Internet address:https://www.luckyorange.com/privacy.php
As far as legally required, we have your consent to the processing of your data described above in accordance with Art6 para1 lita GDPR obtainedYou can revoke your consent at any time with effect for the futureIn order to exercise your revocation, please follow the option outlined above to make an objection.

13) Tools and miscellaneous

- DATEV
We use the cloud-based accounting software from DATEV eG, Paumgartnerstr6-14, 90429 Nuremberg ("DATEV").
DATEV processes incoming and outgoing invoices and, if necessary,also the bank movements of our company in order to automatically record invoices, to match them to the transactions and to create the financial accounting from this in a partially automated process.
If personal data is also processed here, processing takes place in accordance with Art6 para1 litf GDPR based on our legitimate interest in efficient organization and documentation of our business processes.
You can find more information about DATEV, the automated processing of data and the data protection regulations at https://www.datev.de/web/de/m/ueber-datev/datenschutz/
- Lexoffice
We use the cloud-based accounting software"lexoffice"from Haufe-Lexware GmbH & Co to do the accountingKG, Munzinger Strasse 9, 79111 Freiburg.
Lexoffice processes incoming and outgoing invoices and, if necessary,also the bank movements of our company in order to automatically record invoices, to match them to the transactions and to create the financial accounting from this in a partially automated process.
If personal data is also processed here, processing takes place in accordance with Art6 para1 litf GDPR based on our legitimate interest in efficient organization and documentation of our business processes.
You can find more information about lexoffice, the automated processing of data and the data protection regulations at https://www.lexoffice.de/datenschutz/

14) rights of the data subject

14.1 The applicable data protection law grants you comprehensive rights of data subjects (information and intervention rights) vis-à-vis the person responsible with regard to the processing of your personal data, about which we will inform you below:

  • Right to information according to Art15 GDPR:In particular, you have the right to information about your personal data processed by us, the processing purposes, the categories of the processed personal data, the recipients or categories of recipients to whom your data has been or will be disclosed, the planned storage period orthe criteria for determining the duration of storage, the existence of a right to correction, deletion, restriction of processing, objection to processing, complaint to a supervisory authority, the origin of your data if we did not collect it from you, the existence of an automated Decision-making including profiling and, if necessary,Meaningful information about the logic involved and the implications and the intended effects of such processing, as well as your right to be informed about the guarantees according to Art46 GDPR exist when your data is forwarded to third countries;
  • Right to correction according to Art16 GDPR:You have the right to immediate correction of incorrect data concerning you and/or completion of your incomplete data stored by us;
  • Right to deletion in accordance with Art17 GDPR:You have the right to have your personal data deleted if the requirements of Art17 para1 of the GDPRHowever, this right does not exist in particular if the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;
  • Right to restriction of processing in accordance with Art18 GDPR:You have the right to request that the processing of your personal data be restricted as long as the accuracy of your data, which you disputed, is checked, if you refuse to delete your data due to inadmissible data processing and instead request the restriction of the processing of your data if You need your data to assert, exercise or defend legal claims after we no longer need this data after the purpose has been achieved or if you have lodged an objection for reasons of your particular situation, as long as it has not yet been determined whether our legitimate reasons prevail;
  • Right to information in accordance with Art19 GDPR:If you have asserted the right to correction, deletion or restriction of processing against the person responsible, the person responsible is obliged to inform all recipients to whom the personal data concerning you have been disclosed of this correction or deletion of the data or restriction of processing unless this proves to be impossible or involves a disproportionate effortYou have the right to be informed about these recipients.
  • Right to data portability in accordance with Art20 GDPR:You have the right to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transferred to another person responsible, insofar as this is technically feasible;
  • Right to revoke consent given in accordance with Art7 para3 GDPR:You have the right to revoke your consent to the processing of data at any time with effect for the futureIn the event of revocation, we will delete the data concerned immediately, unless further processing can be based on a legal basis for processing without consentWithdrawing your consent does not affect the legality of the processing carried out on the basis of your consent up to the point of withdrawal;
  • Right to lodge a complaint in accordance with Art77 GDPR:If you are of the opinion that the processing of your personal data violates the GDPR, you have the right to lodge a complaint with a supervisory authority, in particular in the member state of your place of residence, of your workplace, without prejudice to any other administrative or judicial remedy or the location of the alleged violation.

14.2 RIGHT TO OBJECT

IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR MAINLY LEGITIMATE INTEREST, YOU HAVE THE EVERY TIME TO PROCESS YOUR PERSONAL DATA, FOR REASONS WHICH WE APPLY TO YOUR SPECIFIC SITUATION.
IF YOU USE YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNEDFURTHER PROCESSING IS RESERVED IF WE CAN PROVE COMPULSORY REASONS FOR THE PROCESSING THAT OUTSIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING OR EXPRESSION OF THE EXPRESSION APPLIES.

IF YOUR PERSONAL DATA ARE PROCESSED BY US FOR DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA FOR THE PURPOSE OF SUCH ADVERTISINGYOU CAN OBJECT AS DESCRIBED ABOVE.

IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.

15) Duration of storage of personal data

The duration of the storage of personal data is based on the respective legal basis, the processing purpose and - if relevant - additionally based on the respective statutory retention period (e.g.retention periods under commercial and tax law).

When processing personal data on the basis of express consent in accordance with Art6 para1 lita GDPR, this data is stored until the person concerned revokes his consent.

Are there statutory retention periods for data that are used in the context of legal transactions orobligations similar to legal transactions on the basis of Art6 para1 litb GDPR are processed, this data is routinely deleted after the retention period has expired, provided that it is no longer required for contract fulfillment or contract initiation and/or we have no legitimate interest in further storage.

When processing personal data on the basis of Art6 para1 litf GDPR, this data is stored until the person concerned exercises his right of objection in accordance with Art21 para1 GDPR, unless we can demonstrate compelling legitimate reasons for the processing that outweigh the interests, rights and freedoms of the data subject, or the processing serves to assert, exercise or defend legal claims.

When processing personal data for the purpose of direct advertising on the basis of Art6 para1 litf GDPR, this data is stored until the person concerned exercises his right of objection in accordance with Art21 para2 GDPR.

Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will otherwise be deleted when they are no longer necessary for the purposes for which they were collected or otherwise processed.